Services — Blackframe Design
LOGO
Design.
LOGO
Design.
LOGO
Design.
Your logo is the first thing people see and the last thing they forget. We design marks with intention, built to scale, built to last, and built to mean something.
TIMless marks
Every format
fully yours
The philosophy
not a symbol. a statement.
not a symbol. a statement.
A great logo isn't just a pretty shape. It's a distillation of everything your business stands for. Compressed into something small enough to fit on a business card and bold enough to anchor a billboard.
A great logo isn't just a pretty shape. It's a distillation of everything your business stands for. Compressed into something small enough to fit on a business card and bold enough to anchor a billboard.
We don't start with aesthetics. We start with questions: What do you do? Who do you serve? What feeling should your logo trigger the second someone sees it? The answers shape every decision, from the letterform to the weight to the negative space.
We don't start with aesthetics. We start with questions: What do you do? Who do you serve? What feeling should your logo trigger the second someone sees it? The answers shape every decision, from the letterform to the weight to the negative space.
The result is a mark that doesn't need a tagline to explain itself. It just works.
The result is a mark that doesn't need a tagline to explain itself. It just works.
What we do
some of our work.
some of our work.
some of our work.
What’s Included
one mark.
every version you need.
one mark.
every version you need.
one mark.
every version you need.
01
primary logo mark
The main logo: wordmark, icon, or combination. Designed to work at any size from favicon to billboard. Your most versatile asset.
02
logo variations
Horizontal, stacked, and icon-only versions. So you have the right format for every context: social profiles, signage, email signatures, apparel.
03
light & dark versions
Full-color, black, white, and reversed versions. Because your logo needs to look flawless whether it's on a white website or a black hat.
04
all file formats
SVG, PNG (transparent), PDF, and EPS delivered in a clean, organized folder. Every format your printer, developer, or vendor will ever ask for.
05
usage Guidlines
A one-page guide covering minimum size, clear space, do's and don'ts. So your logo is never misused, stretched, or recolored by a vendor.
06
font & color palette
The typefaces and color values (HEX, RGB, CMYK) that pair with your logo. The foundation for everything that comes after.
06
font & color palette
The typefaces and color values (HEX, RGB, CMYK) that pair with your logo. The foundation for everything that comes after.
01
primary logo mark
02
logo variations
03
light & dark versions
04
all file formats
05
usage Guidlines
06
font & color palette
FIVE MARKS OF A GREAT LOGO.
FIVE MARKS OF A GREAT LOGO.
We hold every mark we design to these standards before it leaves our hands.
WHAT WE BELIEVE
WHAT WE BELIEVE
01
01
SIMPLE
Easy to describe, easy to remember. If it takes longer than five seconds to explain, it's too complicated.
SIMPLE
Easy to describe, easy to remember. If it takes longer than five seconds to explain, it’s too complicated.
02
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
TIMELESS
Built to last decades, not seasons. We avoid trends that date a logo, instead we anchor it in the brand's actual identity.
TIMELESS
Built to last decades, not seasons. We avoid trends that date a logo, instead we anchor it in the brand’s actual identity.
03
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
04
05
APPROPRIATE
Feels right for the industry and audience without being cliché. A law firm and a coffee shop need completely different marks, we know the difference
APPROPRIATE
Feels right for the industry and audience without being cliché. A law firm and a coffee shop need completely different marks, we know the difference
FIVE MARKS OF A GREAT LOGO.
FIVE MARKS OF A GREAT LOGO.
We hold every mark we design to these standards before it leaves our hands.
We hold every mark we design to these standards before it leaves our hands.
WHAT WE BELIEVE
01
SIMPLE
Easy to describe, easy to remember. If it takes longer than five seconds to explain, it's too complicated.
SIMPLE
Easy to describe, easy to remember. If it takes longer than five seconds to explain, it’s too complicated.
02
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
TIMELESS
Built to last decades, not seasons. We avoid trends that date a logo, instead we anchor it in the brand's actual identity.
TIMELESS
Built to last decades, not seasons. We avoid trends that date a logo, instead we anchor it in the brand’s actual identity.
03
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
SCALABLE
Works at 16px on a favicon and 16 feet on a billboard. No detail that disappears, no element that breaks at small sizes.
04
05
APPROPRIATE
Feels right for the industry and audience without being cliché. A law firm and a coffee shop need completely different marks, we know the difference
APPROPRIATE
Feels right for the industry and audience without being cliché. A law firm and a coffee shop need completely different marks, we know the difference
how it works
05
finalize & deliver
All files packaged, organized, and delivered. Logo variations, file formats, and usage documentation. Everything you need to start using your new identity immediately.
05
finalize & deliver
All files packaged, organized, and delivered. Logo variations, file formats, and usage documentation. Everything you need to start using your new identity immediately.
04
presentation & Feedback
We present each direction with full rationale, explaining the thinking behind every decision. You choose a direction, provide feedback, and we refine. Two rounds of revisions included.
04
presentation & Feedback
We present each direction with full rationale, explaining the thinking behind every decision. You choose a direction, provide feedback, and we refine. Two rounds of revisions included.
03
concept development
We present each direction with full rationale, explaining the thinking behind every decision. You choose a direction, provide feedback, and we refine. Two rounds of revisions included.
03
concept development
We present each direction with full rationale, explaining the thinking behind every decision. You choose a direction, provide feedback, and we refine. Two rounds of revisions included.
02
research & Moodboard
We study your industry, competitors, and reference marks. Then build a moodboard that aligns on direction before a single sketch is made. No surprises in the final reveal.
02
research & Moodboard
We study your industry, competitors, and reference marks. Then build a moodboard that aligns on direction before a single sketch is made. No surprises in the final reveal.
01
Discovery brief
We start with a detailed questionnaire covering your business, values, audience, competitors, and aesthetic preferences. This becomes the strategic foundation for everything that follows.
01
Discovery brief
We start with a detailed questionnaire covering your business, values, audience, competitors, and aesthetic preferences. This becomes the strategic foundation for everything that follows.
from brief
to bold.
from brief
to bold.
from brief
to bold.
What You Walk Away With
organized.
ready to use.
organized.
ready to use.
Every file you need, named and sorted. From day one.
→ Primary logo (all variations)
→ Primary logo (all variations)
→ SVG, PNG, PDF, EPS file formats
→ SVG, PNG, PDF, EPS file formats
→ Light, dark, and reversed versions
→ Light, dark, and reversed versions
→ Favicon-ready icon file
→ Favicon-ready icon file
→ Suggested brand color palette (HEX, RGB, CMYK)
→ Suggested brand color palette (HEX, RGB, CMYK)
→ Typography pairing recommendation
→ Typography pairing recommendation
→ One-page usage guidelines PDF
→ One-page usage guidelines PDF
→ Full copyright, the mark is 100% yours
Starting Investment
$800+
$800+
Varies based on complexity and number of concepts. Custom quotes after a brief discovery conversation.
Varies based on scope, pages, and complexity. Custom quotes provided after discovery call. Monthly plans available on request.
Start a Conversation
A LOGO IS NOT YOUR BRAND. BUT IT IS THE FRONT DOOR TO IT.
A LOGO IS NOT YOUR BRAND. BUT IT IS THE FRONT DOOR TO IT.
MAKE SURE YOURS IS WORTH WALKING THROUGH.
Ready?
READY FOR A
MARK THAT MEANS
SOMETHING?
READY FOR A
MARK THAT MEANS
SOMETHING?
Every great logo starts with a conversation about who you are and what you stand for. Let's have that conversation.
Every great logo starts with a conversation about who you are and what you stand for. Let's have that conversation.