Services — Blackframe Design
brand
identity
brand
identity
brand
identity
Branding isn't what you look like. It's what people feel when they encounter you. We build complete visual systems that make that feeling impossible to ignore.
Full visual systems
strategy-led
built to scale
the difference
a logo is a mark.
A brand is
a world.
a logo is
a mark.
A brand is
a world.
a logo is a mark.
A brand is
a world.
Most businesses stop at a logo and call it branding. That's like buying a font and calling it a book. A logo is one element, branding is the entire system of meaning that surrounds your business.
Most businesses stop at a logo and call it branding. That's like buying a font and calling it a book. A logo is one element, branding is the entire system of meaning that surrounds your business.
Brand identity work is about defining how your business looks, sounds, and feels across every touchpoint. From your website to your packaging to the way your emails are signed. It's the difference between a business that gets noticed and one that gets remembered.
We build visual systems that are coherent, flexible, and distinctly yours. Designed to grow with your business and hold up for years without feeling dated.
We build visual systems that are coherent, flexible, and distinctly yours. Designed to grow with your business and hold up for years without feeling dated.
What’s Included
The full
system.
01
Logo system
Primary mark, variations, submarks, and favicons. Every version of your logo for every context it'll appear in.
02
Color palette
A primary palette plus secondary and neutral tones, with HEX, RGB, and CMYK values for digital and print use.
03
typography system
A curated type pairing, display, body, and accent. With size scales, weights, and usage rules for consistent hierarchy everywhere.
04
Visual language
SVG, PNG (transparent), PDF, and EPS delivered in a clean, organized folder. Every format your printer, developer, or vendor will ever ask for.
05
collateral design
Business cards, letterhead, social media templates, email signatures, the physical and digital touch points that make your brand real.
06
brand guidleines
A comprehensive brand book documenting every element. So your team, vendors, and future designers always get it right.
01
Logo System
02
Color Palette
03
typography system
04
Visual language
05
collateral design
06
brand guidleines
06
DELIVERY & GUIDELINES
how it works
06
DELIVERY & GUIDELINES
Every asset delivered in full, plus a polished brand guidelines document that tells you and anyone you work with exactly how to use your new identity. Your brand, fully documented and ready to deploy.
05
REFINEMENT
Two rounds of revisions to dial in every element. We work through feedback methodically, refining, not reinventing, until every detail is exactly right.
04
IDENTITY DESIGN
We design the full system, logo, color, type, patterns, and supporting elements all presented together as a cohesive brand. You'll see how everything works in context, not just in isolation.
03
MOODBOARD & DIRECTION
Before any design work begins, we align on visual direction through a curated moodboard. You'll know what the brand will feel like, the mood, the energy, the aesthetic, before a single asset is created.
02
POSITIONING & STRATEGY
We define your brand position. Where you sit in your market, what makes you different, and how your visual identity should communicate that difference. Strategy is the foundation everything is built on.
01
Brand Discovery
A deep-dive into your business, your mission, values, audience, competitors, and aspirations. We use a detailed questionnaire and a 90-minute strategy session to align on direction before anything is designed.
strategy.
system.
launch.
how it works
06
DELIVERY & GUIDELINES
Every asset delivered in full, plus a polished brand guidelines document that tells you and anyone you work with exactly how to use your new identity. Your brand, fully documented and ready to deploy.
05
REFINEMENT
Two rounds of revisions to dial in every element. We work through feedback methodically, refining, not reinventing, until every detail is exactly right.
04
IDENTITY DESIGN
We design the full system, logo, color, type, patterns, and supporting elements all presented together as a cohesive brand. You'll see how everything works in context, not just in isolation.
03
MOODBOARD & DIRECTION
Before any design work begins, we align on visual direction through a curated moodboard. You'll know what the brand will feel like, the mood, the energy, the aesthetic, before a single asset is created.
02
POSITIONING & STRATEGY
We define your brand position. Where you sit in your market, what makes you different, and how your visual identity should communicate that difference. Strategy is the foundation everything is built on.
01
Brand Discovery
A deep-dive into your business, your mission, values, audience, competitors, and aspirations. We use a detailed questionnaire and a 90-minute strategy session to align on direction before anything is designed.
strategy.
system.
launch.
strategy.
system.
launch.
What You Walk Away With
a brand ready to own it's market.
Everything documented, organized, and ready to use from day one.
→ Full logo system (all variations + formats)
→ Full logo system (all variations + formats)
→ Primary & secondary color palettes (HEX, RGB, CMYK)
→ Primary & secondary color palettes (HEX, RGB, CMYK)
→ Typography system with usage guidelines
→ Typography system with usage guidelines
→ Pattern & texture library
→ Pattern & texture library
→ Photography & imagery direction
→ Photography & imagery direction
→ Business card + letterhead design
→ Business card + letterhead design
→ Social media profile & cover templates
→ Social media profile & cover templates
→ Email signature design
→ Comprehensive brand guidelines PDF
→ Full copyright, everything is 100% yours
Starting Investment
$3,500+
$3,500+
Full brand identity projects are scoped individually based on business complexity, number of deliverables, and timeline.
Varies based on scope, pages, and complexity. Custom quotes provided after discovery call. Monthly plans available on request.
Start a Conversation
your brand is what people say about you when you're not in the room.
your brand is what people say about you when you're not in the room.
make sure they're saying the right thing.
Ready?
build a brand that
outlasts
the trend.
build a brand that
outlasts
the trend.
A full brand identity is the most valuable design investment your business can make. Let's talk about what yours needs to say.
A full brand identity is the most valuable design investment your business can make. Let's talk about what yours needs to say.